Pretty Relics is unisex label founded in New York City, the perpetual home of the American underground. Heavily inspired by provocative music subcultures and lived-in glamour, Pretty Relics injects unisex ready-to-wear staples with a unique combination of novelty and subversion. A mishmash of disparate subcultural references, from fuzz-drenched-‘70s-metal to heavy-hitting-‘80s-hardcore, unite in the brand’s selection of brazen, contemporary garments.

Paper-thin graphic T-shirts, punk-militant jackets, custom-made jewelry, bold band-flyer imagery, and upcycled personal garments merge the aesthetic elements of traditional American design with underground music around the globe. The label incorporates one-of-a-kind destructive techniques and novelty washes to highlight its foundationally defiant approach to creation and expression. All damage is considered.